Data Sources

How it’s sourced & compiled

Primary Data Collection Sources:

  • Tradeshows, events and conferences
  • Government records and listings
  • Tradeshow Attendee Lists
  • Postal Service Information (NCOA)
  • Public Record Information
  • Annual reports, SEC Filings and public filings
  • Business and trade magazine subscriptions
  • B2B Directory Partnerships
  • Free Magazines/Newspaper Subscription Offers
  • Business Trade magazine subscription Offers
  • 9,000+ Telephone and online Directories and Yellow pages

Secondary Data Collection Sources:

  • Websites and Blogs
  • Opt-in email campaigns with offers
  • Web Based Registrations /offers
  • TV, Radio and Print Advertising
  • Surveys and feedback forms
  • Phone surveys &
  • Point of sale

Aggregation and Compilation Process

 

STEP 1

We collate data from trusted primary and secondary sources.

STEP 2

Our in-house research team appends missing information, adds needed intelligence fields & validates data.

STEP 3

This data is shared with our contact center team for validation & verification via tele surveys and white paper download programs.

STEP 4

NCOA, Mortis suppression, Spam traps /honeypots, complainers, and opt-outs etc. are aggregated into a suppression file and de-duped.

STEP 5

Email address verification – we follow a two stage process to verify email addresses.

Stage 1 – Simple SMTP ping test using partner tools such as BriteVerify, Xverify, ImpressionWise, Freshaddress, DataValidation, Informatica etc.

Stage 2 – Live Email Campaign is executed to guarantee addresses are deliverable. Any Opt-Outs or bounces are added to our suppression files.

STEP 6

Our dedicated social and web validation team runs an automated and manual social validation process to add social media links to contacts.

STEP 7

Opt-in campaigns are shared to all contacts to seek their approval on 3rd party direct marketing activities. All Opt-outs are removed within 48 hours

We validate over 30 Million emails a month for verification and make over 1.8 Million calls a month. Each record delivered is validated using these methods within the last 120 days.